About Us

If you want the inside scoop on diamonds, you’ll love our website. We’re here to share current information about diamonds, from types of diamonds to how to buy diamonds and beyond. We cover all of the topics that you want to read about! We’re here to take the guesswork out of purchasing diamond jewelry, including engagement rings. When you read out diamond reviews and other articles, you’ll be primed to shop smart, like our diamond experts do.

Diamonds are not all created equal. When you use our website, you’ll gather information about how to select a diamond based on the four C’s, which are cut, color, carat and clarity. Our goal is to help you find a diamond which is a perfect match for your budget and tastes. Whether you plan to buy for yourself or for another person, we think that you’ll appreciate the facts that we present here. We love the beauty and glamour of diamonds and we know exactly how to find the best.

What’s perfect for one person may not be right for another. A lot depends on why you are buying. Some people buy for beauty, while others want superb resale value. When you read up on diamonds here, you’ll be one step closer to finding the diamond which is ideal for you. So, why not browse our diamond articles today?